Over the past few months, I’ve been updating the footer section of many websites I manage. The reason being that the old footer.php file in the child theme was causing issues. As I replaced these footer files, I neglected to reinstate a snippet of code containing a link back to my own website.
A few months down the line and consequences of my slackness are now becoming apparent – my search engine rankings have tanked!
This has been wake up call for me. I need to continue be on top of my game in order to stay at the top search engines. Its also a good illustration of how important quality backlinks are to search engine rankings. In the eyes of Google, links are like a vote of confidence in a website. Without good links, it appears your site is not of any value.
Dang. Looks like I’ll be spending some time adding those links back over the coming months.
If you want to discuss SEO tactics for your website, get in touch.